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The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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Prague Spring from the point of view of the transition theory
Špičáková, Hana ; Mlejnek, Josef (advisor) ; Dvořáková, Vladimíra (referee)
Diploma thesis "Prague Spring from the point of view of the transition theory" deals with the time period of "Prague Spring" and briefly also about the following year. The application of the methods of transition tries to show the next development of Czechoslovakia in case if the development hasn't had stopped by the intervention of troops of Warsaw Pact. There is a brief development of transitology there and then; three transition theories from significant authors discussing this topic are mentioned there. Further, the attitudes of reformers to the society in the year 1968 in Czechoslovakia, changes in the society itself and in the Communist Party are investigated there. A very important fact is the international situation and influence of states of the Soviet Block to reviving process and it representatives. The main chapter offers the possible future development of Czechoslovakia after the implementation transition theories. In the last part events from the year 1969 are mentioned. Two public polls bring closer the perception of Prague Spring after 25 and 30 years and its importance for the transition to democracy in 1989.
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Interpretation of Pre-election Polls in The Czech Printed Dailies
Tučková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
The diploma thesis Interpretation of Pre-election Polls in The Czech Printed Dailies studyies the ways in which media portrays data from election polls as part of thier news service. The thesis draws from theories of media effects, the research of which indicates a possible influence of media content on the formation of public opinion or even voting behaviour. For this reason, it maz be expected that the media present data in line with certain standards. However, in the Czech Republic, there is no code of conduct that would formulate such requirements. This leads to an ongoing struggle between the research agencies who supply such data and the media who present it to the public, where each party judges the content's quality by different measures. Some of the often criticised errors include misinterpretation of data and an insufficient explanation of the research's background. This paper uses quantitative content analysis to examine 154 articles from Czech printed journals across the three pre-election periods (2010, 2013, 2017) with the aim of determining in which form the results of pre- election polls are presented, and if all necessary data are added. The final analysis looks at the data as a whole as well as examining the trendlines during the studied time period. In conclusion, it evaluates...
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Political parties and public opinion polls
Romoliniová, Michaela ; Škodová, Markéta (advisor) ; Křeček, Jan (referee)
This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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Adolescent's attitudes in public opinion research, data quality and reliability
Šlégrová, Petra ; Vinopal, Jiří (advisor) ; Podaná, Zuzana (referee)
The diploma thesis focuses on the youngest age cathegory of respondents in public opinion polls. The main goal is to examine character and quality of information about adolescent's attitudes and opinions obtained in public opinion polls that are held by The Public Opinion Research Centre. To achieve the main goal nonattitude is examined. The thesis will be divided into theoretical and practical part. Theoretical part stands on the basis of public opinion sociology and developmental psychology and the issue of attitude measurement is introduced along with adolescents developmental theory and characteristics. Practical part reflects the information summoned in theoretical part and test them on data collected by The Public Opinion Research Centre which were obtained in continuous research within project Our society. Analysis focuses on examination of nonresponse, don't know answers and neutral attitudes. Results are compared among all age groups.
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The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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Election Polls in Czech Republic: Methodological Optimalizations
Prokop, Daniel ; Krejčí, Jindřich (advisor) ; Soukup, Petr (referee)
Bibliographic record PROKOP, Daniel. (2012). Election polls in the Czech Republic: Methodological Optimization. Charles University in Prague, Faculty of Social Sciences, Institut of Sociological Studies. Thesis academic consultant: Mgr. Jindřich Krejčí, Ph.D. Abstract The thesis focuses on the election-polls and prediction of election results in the Czech Republic. Using data of research company MEDIAN s.r.o. from face-to-face (CAPI) and telephone interviewing (CATI) in election year 2010 it examines possibilities of methodological optimizations which could lead to reducing systematic bias and discrepancies of pre-election polls the election results. In particular, it discusses these methodological solutions: mix-mode data collection (combination of CATI and CAPI), data weighting focused on specific factors correlated with voting behavior, including preferences of undecided voters, prediction of the respondents' participation in elections, election-polls results time-series smoothing. Based on these analyses the thesis tries to articulate general findings which could be fruitful in discussion about Czech election-polls and their methodology in general. In the thesis, basic and advanced statistic methods (CART, exponential smoothing, etc.) are being used to achieve given research goals. Keywords: election...
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